Fusion Cell

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Let's Avoid Military Clichés

Fusion Cell started with a small group of veterans who saw that a lot of skills acquired in the military can help the corporate world, but that veterans themselves did not know how to market said skills. The created an in-house brand identity that spoke to veterans, but they recognized that in order for the business to grow, they would need to also appeal to the corporate culture.

These were some of their marketing team challenges:

The brand uses military clichés such as “tough-as-nails”, PTSD-related issues, etc, to connect with military veterans who might be interested in their services
Civilian companies who hire veterans are not connecting with the established brand.